We will watch just about any grade video and even the same crummy ad that airs one hundred eighty-five times per game (can't NBC sell ad time to more than one company?) in order to see this game. That NBC streams High-Definition video is just flat excellent.
What's interesting: the costly $60 month television package from U-verse. AT&T is trying to be a cable television company, selling bundles of channels, at a flat rate. It's just like the record companies selling entire albums for $16-$20 when the customer really wanted one or two songs, then wondering why file sharing destroyed their market.
We don't really want a business relationship with a cable TV provider, or, for that matter, a TV channel. We want to watch The Game, see The Movie or The Show, or hear The Music. U-verse is a means to an end. The fewer companies between the consumer and the consumed, the better.
NBC gets it. At least for now.